The research behind Drop 02

From the asphalt of legendary racing circuits to the unforgiving dirt of Group B rally stages, our second drop explores two different worlds united by the same obsession.
A celebration of the machines, engineering and culture that shaped motorsport, no matter the terrain.

The inspiration behind our Eagle Tee came from the atmosphere surrounding motorsport during the golden years of NASCAR and Formula 1.
Beyond the cars and drivers, we were drawn to the raw details of racing culture: worn tyres, checkered flags, old sponsor graphics and the unmistakable character of a racing paddock.
Taking inspiration from the heritage of Goodyear's iconic Eagle tyres, we wanted to create something that felt as if it belonged to that era.
The design brings together vintage racing typography, a tyre-inspired illustration and a slightly worn aesthetic that reflects the spirit of life at the circuit.
A tribute to the culture built around racing, where every detail has a story to tell.

If the Eagle Tee represents the world of circuit racing, our Group B Tee takes the story beyond the asphalt.
Between 1982 and 1986, Group B became one of the most extraordinary chapters in rally history, an era defined by extreme engineering, fearless competition and machines that pushed the boundaries of what was possible.
For this design, we wanted to celebrate three of its most legendary creations: the Audi Quattro S1, Peugeot 205 T16 and Lancia Delta S4.
Their unmistakable silhouettes became the foundation of a technical, blueprint-inspired graphic, reflecting the engineering and innovation behind these machines.
More than a tribute to three iconic rally cars, the tee celebrates a remarkable chapter of motorsport history that ended as quickly as it became legendary.

THE ARCHIVES COME ALIVE